For the first time ever, Amazon held its annual hardware event the same day as the keynote for Facebook’s Oculus Connect conference.
How did it go?
Amazon made 80 announcements which included a full fifteen hardware products with products like the Echo Buds and Echo Loop ring. An approach that is the exact opposite of its previous hardware announcement, the Fire Phone: instead of pouring all of its resources into one high-priced device, Amazon is making just about every device it can think of, and seeing if they sell. Also, they are doing this at prices that significantly undercut its competition.
Facebook, meanwhile, consolidated its Oculus product line from three to one – announcing a new hand-tracking technology and a social game called Horizon.
What’s the catch here?
What Amazon and Facebook have in common is that Apple and Google are their biggest obstacles to success, and it’s because of their smartphone platforms. Both companies have tried to launch their own smartphones in the past only to shelf such plans after it turned out to be a disaster.
Amazon wants to take charge of your home with Alexa, but Google seems to have made progress on that with Nest products and Google home pods.
Facebook wants to control the future of social connection, which it believes is virtual reality. However, Apple appears to have one foot in the door already with Augmented reality.